Project

Design a nostalgic apparel visual identity inspired by 90s culture

Client
Vintage 91' Co.

Creative
Brand Identity, Web Design

Vintage 91’ Clothing Co. was founded by a colleague seeking to establish a unique presence within a niche apparel market. I designed a logo and brand identity for this client with the goal of conveying a simplistic, easily recognizable aesthetic inspired by the early 90s.

Following minimalistic trends, I created a logo that embodies a vintage tone while remaining suitable for modern clothing design. The red palette provides a bold tone that highlights the brand's key design elements.

Providing additional design beyond standard materials

As with all of my brand identity projects, I developed traditional stationery including business cards, envelopes, and letterheads, and designed the initial version of their website.
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This project also provided the opportunity to create materials for pop-up events, brand collaborations, and music video effects. I have included some of these entertaining components, such as stickers, gift cards, and t-shirt designs, for review.

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