Paws for a Cause Project
Paws for a Cause was a group visual identity and branding project aimed at raising awareness for a significant cause. We fundraised for the non-profit Red Rover. This specific program assisted domestic violence victims and their pets find joint shelter facilities, which also provided grants for those effected. We used several methods to promote our cause: ad campaigns, social media platforms and fundraising sites.
The last element of this group project was holding an event to sell deliverables for our cause. We sold handmade ceramic bowls and fresh baked cookies, each meant to be a symbol of home.