Project

Create and raise awareness through intentional visuals

Client
Non-Profit Promotion

Creative
Mixed Media, Illustration

Paws for a Cause was a group visual identity and branding project developed to raise awareness and funds for the non-profit RedRover. This initiative specifically supported domestic violence victims and their pets by helping them find joint shelter facilities and providing necessary grants to those affected.

After creating a logo, supporting deliverables, and selecting a strategic color palette, we promoted the cause through ad campaigns, social media platforms, and fundraising sites.

Putting our efforts into action for our cause

For the final part of this group project, we held an event to sell items in support of our cause. We sold handmade ceramic bowls and fresh-baked, paw-shaped cookies, each designed to symbolize a sense of home for both humans and dogs.

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