Project

Create and maintain a brand identity for an existing small business

Client
Clark & Associates

Creative
Brand Identity, ​Web Design

Clark & Associates is a small bookkeeping and income tax preparation business. Since their start, the company had operated without a formal logo or brand identity. In honor of their 25th anniversary, I was tasked with developing a complete brand refresh.

The primary objective of th​e​ new visual identity ​w​as to modernize the firm’s image to attract a younger demographic while maintaining the trust and loyalty of their established, mature client base.​

​Ten years later, I continue to assist in maintaining their overall brand identity.

Incorporating the new pieces of the brand

In addition to Clark & Associates brand identity, I designed a website to implement the elements of their brand for one overall united experience.

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