Project

Develop, direct, and design brand expressions across all mediums

Client
ZippyPaws®

Creative
Brand Identity, Illustration, Web Design, Motion Graphics

ZippyPaws is a pet toy and lifestyle brand that aims to cultivate curiosity, harness innovation and keep tails wagging. With each new season, ZippyPaws continues to grow its message and adapt within the pet industry.

​As the Creative Director at ZippyPaws for the past few years, I've created a visual identity system that spans across everything from identity and illustration to custom patterns, packaging, and web design.

Transitioning our brand into a new era

As ZippyPaws® approached its 10th anniversary, I took on the exciting challenge of not just designing a fresh logo, but also crafting a vibrant brand identity to match. My goal was to keep the brand's playful and cheeky spirit alive while giving it a modern twist for the upcoming decade. Collaborating closely with the company owner, I developed a refreshing look that I was confident she would adore. I introduced a lively color palette, custom typography, and engaging illustrations, culminating in a complete style guide and an array of assets to facilitate a smooth rollout.

Designing supportive packaging

With a fresh palette filled with patterns and playful illustrations, it was the perfect time to unveil new, eye-catching tags and packaging. Delightful tweaks to our stickers and packaging tape added extra flair to even our standard kraft boxes.

And, by enhancing our product tags to capture the whimsy and joy that our toys embody, I've created an overall experience that delights at every turn whether bought in-store or online.

Redesigning the UI/UX of our website

From wireframe to wireframe, I worked alongside our web developer to bring to life a vibrant and user-friendly website at www.zippypaws.com. This site isn't just our digital storefront; it's the heart and soul of ZippyPaws® and reflects our rebranded look. As a primarily e-commerce company, making our online presence fun, expressive, and accessible is my top priority, and I can't wait for you to explore what we've created.

Directing our visuals through videography

I've had the pleasure of working with some very talented videographers to create multiple brand visuals. We've put together a series of engaging videos that highlight some of our signature products and how they enhance playtime. From brainstorming concepts to crafting scripts and adding finishing touches with After Effects, I've steered our vision while they brought it all to life. Check out a few of these fun videos below.

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