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Client:
Kristen Acosta |
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Kristen Acosta
On this project I was enlisted to work with Kristen Acosta, a current elementary school teacher and blogger, to create a new elevated brand identity. With her original titled blog, “The Mind of an April Fool,” constantly gaining traction among fellow teachers, she new it was time to brand her website. After several iterations of logos we both decided a more professional approach would best fit her growing audience and the old name was eliminated. Now focused on her professional name, Kristen Acosta, a new brand was born. Along with the logo, I created a style guide that she could reference when designing PowerPoint presentations, emails and new blog posts. In addition, I wireframed and worked with a web developer to bring a new website to life, www.kristenacosta.com, to coincide with her professional rebranded look. |
