Project

Revamp Kristen Acosta's education math blog

Client
Kristen Acosta

Creative
Brand Identity, Web Design

On this project I was enlisted to work with Kristen Acosta, a current elementary school teacher and blogger, to create a new elevated brand.

With her original titled blog, “The Mind of an April Fool,” gaining traction among fellow teachers, she new it was time to rebrand her website. And after several iterations of logos we both decided a more professional approach would best fit her growing audience, thus the old name was eliminated. Now focused on her professional name, Kristen Acosta, a new brand was born.

Creating a new brand identity to fuel growth

Along with the new name and redesigned logo, I created a style guide that Kristen could reference when designing presentations, emails and new blog posts. It allowed her to expand her reach in an organized fashion that was easily recognizable to her growing audience.

Implementing the new style guidelines to elevate brand expansion

Lastly, I sketched, wireframed and worked alongside a web developer to bring a new website to life, www.kristenacosta.com, to coincide with her professional rebranded look. It not only became the home for her growing blog, but her expansion into book writing with her grade K-6 math activity book, which I assisted in designing and formatting. 

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