Revamp Kristen Acosta's educational math blog
On this project I was enlisted to work with Kristen Acosta, a current elementary school teacher and blogger, to create a new elevated brand.
With her original titled blog, “The Mind of an April Fool,” gaining traction among fellow teachers, she new it was time to brand her website. And after several iterations of logos we both decided a more professional approach would best fit her growing audience, thus the old name was eliminated. Now focused on her professional name, Kristen Acosta, a new brand was born.
What I Did
Create a new brand identity
Along with the redesigned logo, I created a style guide that Kristen could reference when designing presentations, emails and new blog posts. In addition, I wireframed and worked alongside a web developer to bring a new website to life, www.kristenacosta.com, to coincide with her professional rebranded look.