Project
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Creating a new brand identity to fuel growthAlong with the new name and redesigned logo, I created a style guide that Kristen could reference when designing presentations, emails and new blog posts. It allowed her to expand her reach in an organized fashion that was easily recognizable to her growing audience.
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Implementing the new style guidelines to elevate brand expansionLastly, I sketched, wireframed and worked alongside a web developer to bring a new website to life, www.kristenacosta.com, to coincide with her professional rebranded look. It not only became the home for her growing blog, but her expansion into book writing with her grade K-6 math activity book, which I assisted in designing and formatting.
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Portfolio |