Kristen Acosta Brand Identity
Kristen Acosta (Upland, CA)
On this project I was enlisted to work with Kristen Acosta, a current elementary teacher and blogger looking to elevate her growing whimsical brand.
Originally titled “The Mind of an April Fool,” Kristen has grown a large fan base and now feels comfortable using her own name. Although the original idea was whimsical, after several iterations we both decided a more professional approach would best fit her growing audience, thus this brand identity was created.
Along with the logo, I created a style guide and will soon work on her new website to match her brand identity.